One of the big challenges facing Village Ways is promoting holidays to our partner communities. It is so important that we bring guests to enjoy our villages, and stay in our guesthouses. Ultimately, Village Ways can only be sustainable if we increase the numbers of guests travelling to and being inspired by our villages, which is why we have decided to exhibit at the Hay Festival this year. The Festival is an amazing cultural event, renowned all over the world as a literature and books festival, but with, increasingly, a focus on global sustainability. We felt that visitors to the Festival would be interested in talking with us about our trips, and, on the evidence of the first few days, plenty of people have been!
Our stand in the exhibition area is open every day until the festival concludes on Sunday 5 June. If you are visiting the Festival, do call in to see us and talk with us about our trips. In the first few days, we have met many guests who have shared their stories, given us wonderful feedback, as well as meeting new friends who are thinking about travelling with us soon.
We look forward to meeting you in Hay this week!